Formerly K-line, Kline hopes to elevate its customer base with a new brand strategy and visual presence. We developed a concept that spurs from the idea that logistic should be clear, simple and effortless. The idea was that everyday with Kline is smooth sailing. Brand package includes logo, print collateral, website and app. Inspiration for the logo came from the geometry of stacked containers and tie-downs.
60 Grit Beard